Big Tech is being cautious with the metaverse
Apple did not mention the metaverse during the WWDC 2022 event while Google and Microsoft
Contrary to community expectations about virtual reality devices or operating systems, Apple did not mention VR glasses or ARKit during the WWDC 2022 Worldwide Developers Conference on June 6.
Developer conferences have always been an important event for leading technology companies to encourage software developers to create applications that have the ability to attract billions of users to their platforms. At similar events of Google and Microsoft, the metaverse keyword also appeared very faintly.
According to experts, it is likely that major technology companies think that it is too early to bring the metaverse to the masses. Or at least, they haven't found a suitable business model yet. Among Big Tech, Meta is the company that invests heavily in the virtual universe, but last month, CEO Mark Zuckerberg admitted that pursuing the metaverse cost them billions of dollars. Several Reality Labs projects under Meta were postponed, while others were cancelled.